The Best Natural and Organic Makeup Brands Today

In recent years, attention has shifted to the need to create eco-friendly products in order to conserve the environment as well as promote one’s health. In light of this, many more people are going organic – whether it is in food, skincare products or makeup products. The latter has gained popularity for two main reasons. The first is that many more people are realizing just how much toxins are available in conventional makeup products and secondly because there is a growing consciousness as far as the environment is concerned.

girl putting on makeup

Getting rid of toxic chemicals in makeup is the first step to embracing this simple lifestyle, and the good news is that more companies are taking note. A few years back, you would find it extremely difficult to get organic products in the market; not so today as there are quite a number of brands that have devoted themselves to natural and organic products. Below are the best makeup brands for natural makeup enthusiasts.

1. RMS Beauty:

RMS Beauty, the brainchild of celebrity makeup artist Rose-Marie Swift, is one of the most popular organic brands in the market today. The company’s philosophy revolves around simplicity and wellness. It does not suffice to make cosmetic products that are made of natural ingredients; it is best if these ingredients are unprocessed in order to tap into their healing properties. Consequently, ingredients used in the RMS beauty products are all food-grade.

Additionally, each product is free of synthetic vitamins and their constituent ingredients, chemicals and preservatives. The products are also manufactured ethically as they do not contain any GMO, soy or nano derivatives, and are cruelty-free. Add to this the use of recycled glass and lid for an eco-friendly touch and it is easy to see why RMS Beauty is one of the most sought after makeup products. If you are looking for cosmetics that hydrate, illuminate and nourish the skin, look no further than RMS.

RMS Beauty products are ideal for concealer and foundation in people with warm skin tones, and are known to leave a noticeable glow on the skin.

2. ILIA Beauty:

ILIA is a brand whose values are upheld by the need for transparency in the makeup industry. This has guided the company on the production of high quality makeup products. Ingredients used are sourced from organic farmers across the world before the process of manufacturing at the company’s organic and certified laboratory. One of the things that makes ILIA Beauty products unique is the use of organic bioactive botanicals.

This stems from the knowledge that since the skin is the body’s biggest organ, it is extremely important to choose with caution products applied topically. As such, the organic ingredients used not only nourish the skin, but also leave a natural glow and rejuvenated feel. Other features of ILIA beauty products include and eco-friendly approach with the use of recycled aluminium packaging as well as ethics in cruelty-free.

ILIA Beauty’s range of products includes lipsticks, translucent powders and foundation.

3. 100% Pure:

100% Pure, just as the name suggests, is a makeup brand that seeks to prepare the purest organic and natural cosmetic products in the world. The line of organic products under this brand is packed with nutrients that help improve the skin’s health. The presence of antioxidants, vitamins and essential oils set this brand apart in the makeup industry. What’s more, the recycled packaging is a bonus for the environment, as is its cruelty-free approach.

Some of the products under this brand include creams, shampoos and conditioners.

4. Afterglow Cosmetics:

Afterglow Cosmetics is a renowned brand globally; one which gained prominence following the launch of the first-ever gluten-free line of products. With a wide range of cosmetic products, Afterglow boasts the use of pure organic and natural ingredients. These products are ideal for people with sensitive skin.

Additionally, the combination of natural pigments and minerals are known to refresh the skin. A number of the products are vegan, and this provides a variety of options for makeup users. The company takes pride in manufacturing products that are free from parabens, artificial dyes and irritants.

In addition to this, the availability of eco-friendly refills and the use of recycled packaging helps conserve the environment. If you are looking for the perfect blend between natural and glamorous makeup, look no further than Afterglow products.

Afterglow Cosmetics range of products includes powders, concealers, lip soother and blush.

5. Vapour Organic Beauty:

Vapour Organic Beauty products are so much more than just swanky packaging. The products under this brand are manufactured using high quality natural ingredients that have undergone minimal processing. This is attributed to the company’s beliefs that makeup is not only meant to cover blemishes, it should also allow for the skin to heal naturally.

This chic line of products is free from fillers, and uses recycled packaging. The company is also a member of the Leaping Bunny Program which means that tests are never carried out on animals. In a bid to preserve the environment, products are made in a factory whose power is derived from the wind.

Vapour Organic Beauty mainly focuses on skincare products such as primers, concealers and foundation. Other beauty products worth checking out include eye liners, eye polish and lip stains.

6. NU Evolution:

NU Evolution is a company that is committed to ensuring that its customers look great, feel great and experience healthy skin. By putting health first, the company has created an organic and natural like of products that provides a toxic-free approach to makeup application.

By purchasing products from NU Evolution, you can be sure that you are not stuffing your skin with all the toxicity associated with artificial dyes, dimethicone, gluten and parabens among others. NU Evolution does not carry out tests on animals and is great at using packaging that is easily recycled.

Choose from the following range of products under the NU Evolution brand: eye shadow, lipstick, blush, lip gloss, mascara and liquid foundation.

7. Dr. Hauschka Skin Care Products:

Dr. Hauschka Skin Care is one of the most popular natural makeup products. The German-based company, which went green in 1967, has created a niche for itself in the makeup industry by making cosmetics which make women feel beautiful while complimenting the form and function of the skin.

In fact, Dr. Hauschka’s guiding principle has been that makeup should, ultimately, improve the condition of the skin. To achieve this, the products under this brand are all natural with ingredients obtained from certified organic sources.

Dr. Hauschka Skin Care products are known for their excellent liquid concealers, lipstick and liquid eyeliner.

8. Jane Iredale:

Jane Iredale is a cosmetic company committed to improving beauty through products that nourish and revitalize the skin. Over the years, the brand has expanded to cover just about every need under the sky. The line’s focus is the use of natural minerals, so you can be sure to find any product you may need for your makeup routine. Bonus points for the multifunctional mineral powders that can be used as a powder, concealer and sunscreen all at once. Jane Iredale is cruelty-free, and there is the option of vegan products.

Popular products under the Jane Iredale brand include the mineral powders as mentioned above, eye pencil and foundation.

9. W3LL People:

W3LL People was founded by an elite makeup artist, a professional cosmetic dermatologist and self-confessed tree-hugging business-minded person. As such, it is only natural that the products under this brand are buzzing with life, innovation and creativity. These cosmetic products use natural ingredients to create one of the best makeup brands in the world. With an inclination towards the ‘no makeup’ look, these products are loved for their ability to transform one’s look in a most subtle yet flawless manner.

10. Nudus:

Nudus is an Australian makeup company that manufactures high performance makeup products using natural and COSMOS certified organic ingredients for the discerning makeup lover. The brand is renowned for its luscious handcrafted lipsticks available in 15 vibrant colours.

What’s more, these lip products are pure and safe for daily application with the capacity to trace each natural ingredient to its source. The use of Nudus lipsticks makes for a fresh and bold way to enhance your looks. Nudus is both cruelty-free and gluten free. Make your selection from any of the refreshing natural shades to suit your skin tone.

Other natural and organic makeup brands worth checking out include Au Naturale that is known for its vegan and gluten-free range of products, Hush + Dotti for its premium luminizers as well as Gabriel Cosmetics. The latter is a trendsetter in the makeup industry with excellent skincare products for both adults and kids.

Remember, it is important to do your due diligence when shopping for makeup products. Take into consideration your skin type too to ensure that you get products which compliment your tone. In case of any doubts, do not be afraid to consult a professional dermatologist.

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